INC Garden has successfully gone public on the Hong Kong Stock Exchange, marking a significant milestone aimed at expanding its store network and enhancing supply chain efficiencies in the affordable Chinese dining sector.

Target Information

INC Garden, established in 2013, is a leading player in the affordable Chinese dining industry in China, having opened 663 directly operated stores across 146 cities and counties in 14 provinces. The brand focuses on delivering simple, fresh, and high-quality ingredients to consumers, emphasizing homemade-style dishes at reasonable prices.

By adhering to a cooking philosophy that promotes reduced oil, salt, and fewer seasonings, INC Garden has successfully modernized and popularized local cuisine to cater to diverse tastes across northern and southern China. The company has streamlined its menu from nearly 100 SKUs to 45-50 items, ensuring that the offerings remain aligned with consumer preferences while guaranteeing consistency in taste and experience.

Industry Overview in China

The Chinese dining market is undergoing significant transformations driven by increasing disposable income, a steady urbanization rate, and changing dem