Insight Group has rebranded its recently acquired leasing company, formerly known as John Deere Financial, to Fleet Finance, continuing to provide essential leasing services in various sectors across Russia.

Information on the Target

The leasing company previously known as John Deere Financial, now rebranded as Fleet Finance, is part of the investment group Insight. This rebranding process includes a change in the company's legal name, which is anticipated to be completed within the next month. Despite the rebranding, Fleet Finance will continue to fulfill all of its obligations under existing contracts and maintain operational capabilities during the transition.

Since its establishment, Fleet Finance has provided leasing services for machinery and equipment in various sectors including agriculture, construction, and forestry. The company's service area spans across Russia, catering primarily to major agribusiness holdings, timber processing companies, and construction firms engaged in significant infrastructure projects. Currently, Fleet Finance has a diversified portfolio, with 60% of its business focused on the agricultural sector and the remaining 40% split between construction and forestry segments.

Industry Overview in the Target's Country

In recent years, Russia's leasing industry has experienced substantial growth, especially in the context of ongoing investments in infrastructure and agricultural modernization. The demand for leasing services has been rising, driv