Juyi Interaction, a Beijing-based marketing cloud provider focused on RPA and AI, has completed a multimillion-dollar Pre-A funding round led by Zhencheng Investment to enhance its next-generation dialogue marketing platform.

Target Company Overview

Beijing Juyi Interaction Technology Co., Ltd., abbreviated as Juyi Interaction, has successfully secured several million dollars in Pre-A round financing. This funding round was led by Zhencheng Investment, with participation from Qiji Chuangtan. Founded in 2019, Juyi Interaction is a marketing cloud service provider focusing on RPA (Robotic Process Automation) and AI, leveraging instant messaging platforms such as WeChat, Feishu, 5G messaging, WhatsApp, and Xiaohongshu. The company is a continuation of its predecessor, Juzhi Interaction.

Juyi Interaction was initially established by CEO Li Jiarui, who co-authored the Wechaty framework for conversational RPA technology. The company’s evolution was shaped significantly when it joined the Y Combinator incubation program in 2018, where it sharpened its focus on marketing conversion scenarios for enterprise clients within IM ecosystems. By incorporating conversational RPA technology, the company aims to solve challenges in customer acquisition, conversion, and repurchase, thereby enhancing the efficiency of private domain operations.

Industry Overview in China

The industry for RPA and AI-driven customer service platforms in China is currently experiencing rapid growth, largely influenced by advances in generative AI technologies. This sector is competitive, with many companies strivin