Immersive World, a Chinese VR entertainment company, has secured tens of millions in funding from Weiyi Capital to further develop immersive content and expand its franchise model.

Target Overview

China-based company "Immersive World," established in April 2016, is a pioneering virtual reality (VR) entertainment firm specializing in offline social entertainment experiences. Initially entering the market through escape room experiences, the company provides advanced VR content and immersive solutions. Its offerings include both hardware and software for immersive experiences, catering to a growing demand for innovative and interactive social entertainment.

With its groundbreaking approach, Immersive World aims to transform physical limitations faced by traditional escape rooms. The company has already secured significant funding, including a recent round worth tens of millions from Weiyi Capital, which will be directed toward further content development and iteration.

Industry Overview in China

The entertainment industry in China has experienced a robust expansion fueled by technological advancements. By 2019, the escape room market had reached approximately 10,000 establishments and surpassed a market size of 10 billion RMB. However, tradition