Jiuding Investment has invested 50 million yuan in Zhejiang Qilian Food Co., Ltd., targeting growth in the branded fresh pork market amidst rising consumer demand and a focus on food safety.

Target Information

In May 2010, Kunwu Jiuding Investment Management Co., Ltd. (referred to as "Jiuding Investment") invested 50 million yuan in Zhejiang Qilian Food Co., Ltd. (referred to as "Qilian Food") due to the promising market outlook for branded fresh pork. According to Zhao Zhongyi, a partner at Jiuding Investment, the increasing government emphasis on food safety policies will lead to greater consumer recognition of branded fresh pork, creating significant development opportunities in the future.

Founded in 2001 and headquartered in Haiyan, Jiaxing, Zhejiang Province, Qilian Food has emerged as a key agricultural enterprise in the region. The company has achieved an average annual revenue and profit growth rate exceeding 30% over recent years. Qilian Food holds a major market share in the supply of fresh pork to Shanghai, capturing 15% of the market by 2009. The company has also been designated as a key supplier of pork for the 2010 Shanghai World Expo, committing to supply 15,000 tons of pollution-free pork and 650 tons of fresh vegetables during the event.

Industry Overview

China is the world's largest consumer of pork, with per capita consumption exceeding the global average. The market presents a vast capacity, yet the pork industry remains fragmented. Data from Jiuding indicates that only 30% of large-sc