1982 Ventures has invested in Lista, a bookkeeping app for MSMEs in the Philippines, to enhance financial inclusion and support the digitization of small businesses.

Target Information

Lista is a bookkeeping application designed specifically for micro, small, and medium enterprises (MSMEs) in the Philippines. The app offers users a free and secure method to manage their finances, enabling them to track debts, record transactions, and issue invoices efficiently. Founded in 2022 by Aaron Villegas and Khriz Lim, both experienced entrepreneurs with significant backgrounds in product management and business expansion, Lista aims to empower Filipino MSMEs by providing essential digital tools to enhance their operational capabilities.

Since its launch, Lista has made significant strides by assisting MSMEs across the Philippines in collecting nearly USD $1.5 million in receivables. The founders' commitment to improving the entrepreneurial landscape for MSMEs stems from personal experiences, particularly Villegas' advocacy to digitize business operations that have traditionally relied on manual processes.

Industry Overview

The MSME sector is a cornerstone of the Philippine economy, accounting for approximately 99.51% of all business establishments in the country and providing employment for around 63% of the workforce, according to the Philippine