15th Rock has invested in Cellid, a startup developing displays and spatial recognition engines for AR glasses, raising a total of 2 billion yen to support its growth in the burgeoning AR market in Japan.

Information on the Target

Cellid Inc. is a startup focusing on the development of displays and spatial recognition engines for next-generation augmented reality (AR) glasses. The company has demonstrated exceptional technological prowess in the design and development of wide-field, lightweight waveguides. Notably, Cellid has achieved a world-first in developing a plastic-based technology capable of displaying full-color images.

Recently, Cellid announced a reference design for its AR glasses, featuring an optical see-through display utilizing a waveguide. Set to be introduced in November 2024, this model boasts a design akin to regular eyeglasses while weighing approximately 58 grams. This significant reduction in weight is expected to enhance comfort during prolonged use compared to traditional head-mounted display systems.

Industry Overview in Japan

The AR glasses market in Japan is experiencing substantial growth, fueled by advancements in technology and increasing consumer interest. Major tech corporations are entering the sector, in