Zimmo Group has fully acquired Belgian PropTech scale-up Smooved, aiming to enhance its real estate services platform and drive innovation in the industry.

Target Information

Founded in 2019 by Nathan Coox and Ignace Buelens, Smooved has rapidly established itself as a prominent player in the Belgian real estate sector. The company’s platform significantly enhances the relocation process for both real estate agents and their clients by facilitating utility transfers, consolidating customer reviews, and featuring HouseMatch, often referred to as the “TripAdvisor for real estate agents.” Currently, Smooved accounts for over 20% of all real estate transactions in Belgium and collaborates with major broker networks, featuring an extensive collection of verified agent reviews, surpassing even Google.

The recent acquisition of Smooved by Zimmo Group demonstrates the company's substantial growth and its pivotal role in shaping the future of PropTech in Belgium. With the operational responsibilities transitioning away from the founding team, the company is set to leverage Zimmo's resources for further advancements and market reach.

Industry Overview in Belgium

The Belgian real estate market has seen robust growth in recent years, driven by increasing technological integration and a shift towards digital platforms. PropTech companies, like Smooved, are pivotal in transforming how real estate transaction