Faircado successfully closed a €3 million funding round led by World Fund to enhance its AI-powered second-hand shopping platform and pursue market expansion.

Information on the Target

Faircado, a Berlin-based startup founded in 2022 by Evoléna de Wilde d’Estmael and Ali Nezamolmaleki, has developed Europe’s first AI-powered second-hand shopping assistant. This innovative browser extension empowers consumers to discover sustainable shopping alternatives by seamlessly guiding them from mainstream e-commerce sites to second-hand options. By integrating data from over 50 partners—including eBay, Back Market, Grailed, Rebuy, and Vestiaire Collective—Faircado offers access to more than 60 million products across various categories such as electronics, fashion, and books.

The platform employs advanced AI technology, utilizing in-house image-matching algorithms that analyze product images, titles, and brands. This allows Faircado to provide users with personalized recommendations for pre-owned items, thus promoting a circular economy while helping consumers save money on their purchases.

Industry Overview in Germany

The second-hand market in Germany is experiencing significant growth, driven by a rising consumer demand for sustainable shopping solutions. With projections indicating that the second-hand clothing market could surpass fast fashion by 2030, particularly among