Open Air Group's Widforss has acquired Norwegian outdoor e-commerce company Milrab.com to strengthen its market presence in the Nordic region.

Information on the Target

Milrab.com is a leading outdoor e-commerce platform based in Norway, specializing in high-quality products tailored for outdoor activities and recreational pursuits. Established to meet the growing demand for outdoor gear, Milrab has successfully carved out a significant market presence, owing to its diverse product offerings that appeal to outdoor enthusiasts throughout the region.

The platform's reputation is built on its commitment to quality and customer satisfaction, making it a trusted choice for consumers in Norway seeking outdoor equipment. With a solid foundation and established relationships with suppliers, Milrab is well-positioned for growth within the Nordic e-commerce landscape.

Industry Overview

The outdoor industry in Norway has seen substantial growth in recent years, driven by an increasing interest in outdoor activities such as hiking, skiing, and camping. The r