Kian Capital Partners has exited its investment in Driven Lighting Group by selling to Wheel Pros, enabling expansion in the growing automotive aftermarket lighting industry.

Information on the Target

Kian Capital Partners has successfully exited its investment in Driven Lighting Group (DLG) through a sale to Wheel Pros. Headquartered in Atlanta, DLG is a prominent designer, marketer, and online retailer specializing in aftermarket lighting products for automotive enthusiasts. With established brands like Morimoto, GTR Lighting, and Profile Performance, DLG has developed a reputation for delivering high-performance, quality lighting solutions. The company's innovative e-commerce platforms and creative content have fostered a vibrant community of automotive enthusiasts, solidifying its leadership position in the market.

Since its inception, DLG has made significant strides in expanding its online presence and diversifying its product offerings. Under the leadership of CEO Brian Reese, the company has embraced direct-to-consumer marketing strategies while enhancing its operational infrastructure, which has played a crucial role in its growth trajectory.

Industry Overview

The automotive aftermarket lighting industry has witnessed robust growth, driven by rising consumer interest in vehicle customization and enhanced safety features. The increasing popularity of trucks, SUVs, and performance vehi