Vendis Capital has invested in Meubelzorg, a leading Dutch brand specializing in premium assistive furniture for the elderly, to enhance its portfolio in a growing market focused on senior independence.

Information on the Target

Meubelzorg, located in Alkmaar, The Netherlands, is a premier brand specializing in direct-to-consumer assistive furniture for the elderly, particularly in the area of custom-made rise and recline chairs. Established in 2017, the company's mission is to enhance the independence of seniors, allowing them to live comfortably in their own homes. Meubelzorg's innovative approach includes the provision of personalized trials, where customers can test the chairs in their own homes, ensuring that each product is tailored to meet individual needs.

As the leading brand in the premium assistive furniture market, Meubelzorg has experienced significant growth domestically and has expanded its operations into Belgium. Their consumer-centric business model emphasizes online product exploration coupled with at-home testing and complete customization, ensuring that every chair is made-to-measure. This focus on tailored solutions has been key to their success and growth in the industry.

Industry Overview in The Netherlands

The elderly care sector in The Netherlands has been increasingly focusing on products that promote independent living for seniors. As the population ages, there is a rising demand for innovative solutions that enable elderly