Terra Firma has agreed to acquire Kier Living from Kier Group for £110 million, rebranding it as Tilia Homes, to capitalize on the growing UK housing market.

Information on the Target

Tilia Homes, previously known as Kier Living, is a homebuilding business that specializes in creating both private and affordable housing options. In the financial year ending June 30, 2020, the company successfully completed over 1,100 home sales, demonstrating its strong market position and operational effectiveness. The acquisition by Terra Firma is poised to invigorate the company with fresh investment and strategic direction, enabling it to better serve the housing market in the UK.

Industry Overview in the UK

The UK housing market has shown resilience and adaptability, driven by a growing demand for both affordable and private housing. In recent years, the government has continued to introduce policies aimed at increasing the availability of homes, including initiatives for first-time buyers and affordable housing projects. This aligns with the ongoing urban development and regeneration efforts in numerous regions across the country.

Furthermore, the impact of the COVID-19 pandemic has led to a shift in preferences among homebuyers, with many now seeking properties that offer more space and access to outdoor living area