Supermetrics has acquired Relay42, enhancing its position as the leading Marketing Intelligence Platform by integrating real-time customer data capabilities.

Information on the Target

Relay42 is a leading Customer Data Platform (CDP) founded in 2010, specializing in real-time data unification that empowers businesses to build dynamic audience targeting and personalized customer experiences across a myriad of channels, including digital and offline mediums like email, websites, applications, and programmatic advertising. As a company dedicated to enhancing customer relationships, Relay42 enables brands such as Air France, KLM, and Levi's to anticipate and respond to customer needs in real time.

Since 2015, Relay42 has received support from Holland Capital, which has been instrumental in aiding both the operational and strategic development of the company. The acquisition of Relay42 by Supermetrics marks a significant merger aimed at optimizing the marketing intelligence landscape.

Industry Overview in the Target’s Specific Country

In the expansive realm of Marketing Technology, Finland holds a notable position, characterized by a robust startup ecosystem and a strong emphasis on innovation and digitalization. Th