Information on the Target

SRM Equity Partners, an operationally focused private equity firm, has acquired RF Technologies (RFT), a leader in advanced safety and security technology solutions. This acquisition, finalized on June 5, 2025, signifies a pivotal moment for both companies, paving the way for ongoing innovation and growth at RFT.

Founded in 1987, RF Technologies has led the way in safety technology and is recognized for its expertise in Real Time Location Systems (RTLS). The company specializes in developing safety solutions tailored for healthcare, senior living, education, and hospitality sectors. RFT's offerings include key products such as CODE ALERT® for nurse call systems, SAFE PLACE® for asset protection, HELP ALERT® for staff duress management, and SENSATEC® for advanced fall management. Operating from its headquarters in Brookfield, Wisconsin, RFT employs over 140 dedicated professionals who drive the company's mission of establishing safety as a standard, not just a solution.

Industry Overview in the Target’s Specific Country

The safety technology industry in the United States is experiencing substantial growth, propelled by an increasing emphasis on health, safety, and operational efficiency across various sectors. As healthcare facilities evolve to enhance patient care and safety, the demand for innovative safety solutions has become imperative.

Particularly in the healthcare and senior living domains, there is a noticeable trend toward integrating state-of-the-art technology to manage safety concerns. Real Time Location Systems (RTLS) have emerged as essential tools, offering precise tracking and improving patient care by minimizing risks associated with falls, wandering, and staff interactions. This demand is further amplified by the rising population of seniors, which necessitates enhanced safety measures.

The education sector is also becoming a focal point for safety technology advancements, as institutions seek effective solutions to ensure the safety of students and staff. The growing incidence of safety incidents in schools has led to a nationwide call for solutions that can ensure a secure environment, driving investment in technologies that can mitigate risks.

Moreover, the hospitality industry is increasingly adopting safety technologies to protect guests and assets, recognizing that a secure environment fosters customer satisfaction and loyalty. The convergence of technology and safety across these industries presents a significant opportunity for growth and innovation, establishing a fertile ground for acquisitions and partnerships in the safety technology space.

The Rationale Behind the Deal

The acquisition of RF Technologies by SRM Equity Partners aligns perfectly with both firms' strategic objectives. SRM recognizes RFT’s exceptional technology and its legacy of innovation, which resonate with SRM's focus on health and human safety. This partnership is designed to enhance RFT's capabilities, accelerate growth, and enable the firm to capitalize on market opportunities in the safety technology sector.

Furthermore, the continuity of RFT’s seasoned management team under SRM’s ownership ensures that the company's established culture of innovation will remain intact. With the backing of SRM’s long-term investment perspective and operational expertise, RFT aims to expedite its growth trajectory through organic initiatives and strategic acquisitions.

Information about the Investor

SRM Equity Partners is an established private equity firm headquartered in Atlanta, GA, and Austin, TX. The firm specializes in partnering with lower-middle market companies within the healthcare, business services, and industrial sectors. SRM is known for its operationally-focused approach, bringing together deep industry knowledge and a collaborative mindset to drive sustainable growth in its portfolio companies.

By emphasizing a long-term investment strategy, SRM provides its partners with the capital and insights required to reach their full potential. This commitment to operational excellence, combined with a passion for transforming businesses, positions SRM as a key player in the evolving landscape of private equity.

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The acquisition of RF Technologies by SRM Equity Partners presents a compelling investment opportunity, primarily due to RFT's established market position and innovative product offerings. The company’s ability to provide safety solutions across various critical sectors positions it well to capture the growing demand for enhanced safety technologies.

Given the increasing emphasis on safety and operational efficiency, particularly in healthcare and educational institutions, RFT is strategically positioned to benefit from favorable market trends. The partnership with SRM is likely to bolster RFT's operational capabilities, enabling it to expand its product suite and enhance its market reach.

Moreover, SRM’s operational expertise and financial backing provide RFT with the necessary resources to innovate and scale effectively. The alignment of SRM's long-term strategic vision with RFT's mission sets the stage for sustainable growth and the potential for significant market disruption in the safety technology sector.

In conclusion, the synergy between RFT’s proven technology and SRM’s strategic approach to investment indicates a promising future for both organizations. This partnership not only capitalizes on current market dynamics but also establishes a solid foundation for driving future advancements in safety technology.

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