Target Company Overview

10% is an innovative company co-founded by Clémence Luc and Max Lemasquerier, specializing in transforming brand loyalty within the fast-moving consumer goods (FMCG) sector. The company has recently secured €2.4 million in Seed funding to further develop its unique platform that leverages real-time data to eliminate intermediaries.

This platform empowers brands to gather, visualize, and utilize receipt-level data, fostering a more direct connection with consumers. In exchange for their participation, users are rewarded through a cashback application, effectively creating a transparent and mutually beneficial loyalty model based on authentic customer interactions.

Industry Overview in the Country

The FMCG sector is a vital component of the European economy, representing a competitive landscape where brand loyalty plays a critical role. With the rapid evolution of digital technologies, consumer expectations are shifting towards more personalized and rewarding shopping experiences. As a result, businesses are increasingly seeking innovative solutions to not only retain customers but also to enhance engagement.

In recent years, the rise of e-commerce and mobile applications has further transformed the way consumers interact with brands. This trend has led to a growing demand for loyalty programs that are not only rewarding but also transparent and engaging. Moreover, the market is experiencing a significant push towards sustainable practices, prompting brands to adopt more ethical loyalty models that resonate with conscious consumers.

The European FMCG market has been characterized by rising competition among brands striving to distinguish themselves through loyalty offerings. Consequently, companies are investing in technologies that can provide deeper insights into consumer behavior, enabling them to tailor their marketing strategies more effectively.

10% positions itself as a pioneer in this evolving landscape, offering a solution that bridges the gap between businesses and consumers, thus redefining the traditional notions of brand loyalty.

Rationale Behind the Deal

The decision to invest in 10% stems from the significant potential seen in their platform to revolutionize loyalty programs in the FMCG industry. With its focus on real-time data and direct consumer engagement, the company addresses critical pain points in current loyalty models, offering a solution that aligns with modern consumer expectations.

This investment represents an opportunity to support a forward-thinking team that is well-positioned to capture a share of the growing market for innovative loyalty solutions, ultimately enhancing brand-consumer relationships while providing value to both sides.

Investor Information

True is a venture capital firm committed to supporting exceptional entrepreneurs who are changing the face of industries. Our investment strategy emphasizes backing teams with strong visions, innovative solutions, and deep customer understanding. Our belief in 10% aligns with our objective to cultivate a fairer and more effective loyalty landscape in the FMCG market.

By collaborating with like-minded investors, such as Speedinvest, Fund F, Kima Ventures, and others, we aim to facilitate the growth of 10% as it seeks to redefine consumer engagement in a competitive market environment.

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From an investment perspective, supporting 10% appears to be a highly strategic move. The company’s approach to loyalty and data integration is not only innovative but also timely, as consumers increasingly demand transparency and personalization in their interactions with brands. This aligns perfectly with current market trends, suggesting a strong potential for growth in both user adoption and brand partnerships.

Furthermore, the leadership duo of Clémence Luc and Max Lemasquerier demonstrates the necessary qualities - passion, vision, and a user-centric approach - that are likely to drive the company toward success. Their focus on creating value for both consumers and brands is an essential component for a sustainable competitive advantage.

Overall, 10% represents a promising investment opportunity within the dynamic FMCG sector, capable of addressing emerging consumer expectations while offering valuable insights to brands. With ongoing support and strategic direction, the company is poised to capture significant market share and redefine loyalty programs for millions.

In summary, the investment in 10% could contribute to a paradigm shift in how brand loyalty operates, making it a venture worth considering for stakeholders interested in the evolving landscape of FMCG consumer engagement.

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