SALESmanago, a leading SaaS marketing automation platform based in Krakow, has been acquired by a private equity consortium comprising SilverTree Equity and Perwyn in a nine-digit transaction aimed at accelerating the company's growth and market expansion.
Information on the Target
SALESmanago, headquartered in Krakow and established in 2012, is a prominent provider of SaaS marketing automation and Customer Data Platform (CDP) solutions. The company offers comprehensive tools that integrate advanced analytics and AI automation, enabling users to capitalize on first- and zero-party data. This results in highly customizable, personalized marketing experiences across various execution channels. SALESmanago serves a diverse clientele, including well-known brands such as Starbucks, Burger King, Pizza Hut, BMW, and Toyota, spanning multiple industries across Europe, the Americas, and Asia.
Over the past 5.5 years, SALESmanago experienced remarkable revenue growth of over 400%. This significant increase underscores its evolution from a regional player into a formidable technology competitor in the global marketing automation landscape. The company has established itself as a leader by continually innovating and enhancing its product offerings to meet the evolving needs of its clients.
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Industry Overview in Poland
The marketing automation industry in Poland is experiencing robust growth, driven by increasing digitalization and the rising demand for data-driven marketing solutions. Companies are increasingly leveraging technologic
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Disclosed details
Transaction Size: $100M