Shamrock Capital has invested in DE-YAN, a leading experiential consultancy, to accelerate its growth and capitalize on the expanding experiential marketing sector.

Target Information

DE-YAN is a prominent global experiential consultancy founded in 2014 by Dejan Jovanovic. Initially established as a niche boutique studio, DE-YAN has rapidly expanded its reach and reputation, now recognized for delivering technologically advanced live experiences. Their multidisciplinary approach integrates design, technology, motion, architecture, and production, allowing them to create exceptional and innovative experiences for a diverse clientele that includes renowned brands such as Google, La Mer, Meta, Lemme, NBA, and Kidsuper.

The company's commitment to avoiding silos within their creative processes has fostered a culture of collaboration and innovation. As Jovanovic articulates, their studio continuously strives for cohesion across different disciplines, which enables them to deliver high-quality results across various sectors, including live entertainment and experiential retail.

Industry Overview

In recent years, the experiential marketing industry has witnessed significant growth, especially in the context of evolving consumer engagement strategies. As traditional advertising and marketing budgets remain flat, brands are increasingly focusing on exper