Target Information

TWO MEN AND A TRUCK® is the leading full-service moving company in the United States, boasting over 380 franchises and a fleet of approximately 3,000 trucks. In 2021, the organization made significant strides by signing 11 new franchise agreements and opening eight new locations, which is part of a strategic plan to enhance its market footprint.

Headquartered in Lansing, Michigan, the company has recently expanded its operations to Vermont and Rhode Island, tapping into the growing demand for long-distance moving services as many Americans have relocated during the pandemic. Furthermore, the firm has reported a surge in its junk removal services, reflecting its adaptability to evolving consumer needs.

Industry Overview in the United States

The moving service industry in the United States experienced a significant acceleration in 2021, with a reported increase in relocation activity by nearly 20% compared to the previous year. Factors such as the pandemic-induced migration from urban centers to suburban and rural areas have driven the demand for moving, storage, and junk-removal services.

Particularly during the COVID-19 pandemic, moving services were classified as essential, enabling companies like TWO MEN AND A TRUCK to capitalize on a growing customer base. Their agility in diversifying services, especially in junk removal, has positioned them advantageously against competitors in the market.

Moreover, the increase in remote work has prompted individuals and families to reevaluate their living situations, leading to a higher demand for moving services. This shift has generated a robust market environment for established franchises to thrive while also attracting new players to enter the industry.

Rationale Behind the Deal

The acquisition of TWO MEN AND A TRUCK by ServiceMaster Brands (SMB) marks a strategic maneuver to bolster SMB's multi-brand infrastructure by leveraging TWO MEN AND A TRUCK’s well-established customer relations and franchise support services. The acquired firm provides a wealth of operational synergy that promises to enhance the growth trajectory of both brands.

With a mandate to innovate and elevate customer satisfaction, the partnership aims to realize untapped growth potential and create distinct advantages in service delivery across the moving industry.

Investor Information

ServiceMaster Brands, a prominent player in home service and property management sectors, has recognized the value in the robust operations of TWO MEN AND A TRUCK. Its acquisition is rooted in the philosophy of harnessing established brands with proven success to add value to its portfolio.

Under the leadership of CEO Jon Nobis, TWO MEN AND A TRUCK is set to embark on a transformative journey empowered by SMB’s resources and expertise. This synergy is expected to propel the moving company to even greater heights in terms of market reach and operational efficiency.

View of Dealer

The acquisition of TWO MEN AND A TRUCK by ServiceMaster Brands appears to be a strategic investment with promising future returns. The company's longstanding record of franchisee support and customer satisfaction aligns well with SMB's goals of expansion and service diversification. With the trend of increased relocating individuals and families, the demand for such moving services is projected to continue growing.

Moreover, the introduction of mini-markets and lower-cost franchise options opens new avenues for growth, making the brand more accessible to a wider range of potential business owners and enhancing local market penetration.

Given the ever-evolving landscape of the moving and service industry, TWO MEN AND A TRUCK's robust franchise model, combined with its newly acquired investor's strengths, positions it strategically to capture increasing market demand while sustaining long-term profitability. Overall, this acquisition is poised to be beneficial for both TWO MEN AND A TRUCK and ServiceMaster Brands.

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