GoldenScent, a Saudi beauty e-commerce platform, has raised a Series A funding round led by Saudi Aramco and other investors to expand its product offerings and strengthen its market presence in the rapidly growing GCC online beauty sector.

Information on the Target

GoldenScent is a prominent beauty e-commerce platform based in Saudi Arabia. Established at the end of 2014, the company has rapidly emerged as a leading destination for online beauty shopping in the Kingdom. GoldenScent has successfully carved a niche in the market, achieving significant growth while recently announcing that it has reached a break-even point with double-digit million dollars in revenue.

The platform offers a wide range of beauty products, catering to the diverse preferences of consumers in the region. With the funding secured from this latest Series A round, GoldenScent is poised to further expand its product categories and enhance marketing initiatives for its newly developed app.

Industry Overview in the Target’s Specific Country

The e-commerce sector in Saudi Arabia has shown remarkable resilience and potential for growth, particularly in the beauty industry. According to recent market reports, the online beauty market in the Gulf Coop

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Saudi Aramco

invested in

GoldenScent

in 2023

in a Series A deal

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