Information on the Target

Salesforce, a leader in technology innovation, announced its focus on an operationally effective artificial intelligence (AI) solution, named Agentforce, at the 9th edition of VivaTech in Paris on June 11, 2025. As the main sponsor of AI Avenue, Salesforce showcased Agentforce, a platform featuring autonomous AI agents that have been widely adopted across various industries, including Bouygues Telecom, Adecco, and ENGIE. The immersive experience offered at their booth included live demonstrations, sector feedback, and the real-time creation of AI agents.

Agentforce introduces advanced AI agents that are capable of analyzing contexts, interpreting data, and executing actions autonomously within the business tools utilized by employees daily. This innovative model of 'agentic AI,' integrated within Salesforce's Customer 360 platform, signifies a major shift in how artificial intelligence is employed in business processes, according to Kaylin Voss, Executive Vice President of Agentforce & Data Cloud at Salesforce.

Industry Overview in France

The integration of AI agents within business operations reflects a global trend towards enhanced competitiveness. In France, prominent organizations like Bouygues Telecom, The Adecco Group, and ENGIE have already implemented Agentforce to streamline customer support, accelerate sales, and optimize internal operations. Emilie Sidiqian, CEO of Salesforce France, highlighted that the adoption of these agents is becoming crucial for companies to maintain their competitive edge in the market.

This transformation is supported by the native integration of Data Cloud and Einstein AI, allowing each agent to connect to a unified customer view that can initiate specific actions across Salesforce, Slack, and Service Cloud. The immediate benefits of this implementation include a 20% reduction in operational costs and a return on investment (ROI) five times quicker compared to traditional internal AI systems.

The global push towards widespread AI adoption is evident in various sectors, as organizations increasingly seek tools that enhance productivity and efficiency. The availability of cutting-edge technologies, such as those developed by Informatica—acquired by Salesforce for $8 billion—further underpins the advancement of AI capabilities in enterprise applications, ensuring secure and reliable data management for AI operations.

As companies look to harness the full potential of AI, the integration of advanced governance, quality control, and traceability features offered by Informatica promises to enable the deployment of more autonomous and transparent AI agents, ready to adapt to complex and highly regulated environments.

The Rationale Behind the Deal

Salesforce's acquisition of Informatica marks a pivotal move in enhancing its AI infrastructure, positioning the company to deliver the most comprehensive and reliable data platform on the market. This acquisition is anticipated to augment the capabilities of Agentforce significantly, enabling the development of more sophisticated AI agents equipped to navigate intricate business landscapes.

The reasons for this strategic acquisition center on the desire to create an ecosystem where AI can thrive securely and efficiently, meeting the growing demands of businesses aiming for digital transformation and automation in their operations.

Information About the Investor

Salesforce, a globally recognized leader in cloud computing solutions, is dedicated to empowering organizations with advanced technologies. With a vast portfolio of products designed to improve customer relationships and streamline business processes, Salesforce has consistently demonstrated its commitment to innovation, particularly in the realm of artificial intelligence.

With the successful implementation of Agentforce and the strategic acquisition of Informatica, Salesforce is poised to strengthen its market position further, ensuring its offerings remain cutting-edge and highly relevant to current industry needs.

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This acquisition by Salesforce is a forward-thinking investment, reflecting the increasing integration of AI in business processes. The addition of Informatica’s data management expertise is likely to bolster the functionality and reliability of Agentforce, thereby enhancing its adoption across diverse industries.

Moreover, as businesses grapple with the need for operational efficiency and competitive advantage, the deployment of advanced AI agents heralds a new era where intelligent automation becomes a staple in everyday operations. The expected cost reductions and improved ROI reported by early adopters support the notion that Agentforce is not just an innovation but a necessary tool for contemporary business challenges.

Overall, Salesforce’s strategic steps towards enhancing its AI capabilities and ecosystem signify not only a robust market presence but also an acknowledgment of the critical role that actionable AI will play in the future. Given the growing trend towards AI assistance and automation, this deal appears to be a prudent investment that could yield significant long-term benefits for Salesforce and its clients.

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