Red Door Capital Partners has invested in Elephant Craft, Inc., positioning itself in the growing craft hard seltzer market while supporting social responsibility initiatives.

Target Overview

Elephant Craft, Inc. is a prominent player in the beverage market, specifically in the craft hard seltzer segment. The company is dedicated to creating high-quality beverages that utilize real ingredients, thereby setting itself apart from competitors who may rely on artificial additives. Elephant Craft is committed to a mission that prioritizes both innovation in flavor and social responsibility, channeling a portion of its profits towards the preservation of endangered wildlife in partnership with the Elephant Co-Op.

With a unique selling proposition that boasts a seriously strong 6.5% ABV, Elephant Craft promotes its products under the motto of being “Harder, Healthier, and Happier.” This mission focuses on not just the health benefits of real fruit and ingredients, but also the positive social impact achieved through its conservation efforts, making Elephant Craft a brand that appeals to conscientious consumers.

Industry Overview

The beverage industry in the United States has seen a significant transformation in recent years, particularly with the rise of hard seltzers. This category has expanded rapidly, appealing to a diverse demographic seeking alternatives to