Qualtrics has agreed to acquire Press Ganey Forsta for $6.75 billion to create a comprehensive AI platform aimed at enhancing customer, patient, and employee experiences.

Target Information

Qualtrics, a leader in experience management, has announced its definitive agreement to acquire Press Ganey Forsta for $6.75 billion. Press Ganey Forsta is recognized for its expertise in experience measurement and data analytics, and this acquisition will enhance the capabilities of both companies. The synergy between Qualtrics’ advanced technology and Press Ganey Forsta's extensive data and healthcare knowledge aims to create the most comprehensive AI platform for customer, patient, employee, and market research experiences.

Both companies share a vision to enhance the human experience, which is increasingly vital as businesses integrate AI into operations. The merger signifies a pivotal milestone in how companies address and cater to the needs of their customers and workforce.

Industry Overview

In the realm of healthcare, Press Ganey Forsta serves over 41,000 providers across 30 countries, focusing on elevating trust, quality, and safety while directly improving patient experiences. This company's profound knowledge assures that healthcare providers can ef