Reach secures a strategic investment from Primus Capital to bolster its operations and enhance its global Merchant of Record services, aiming for significant growth in the eCommerce sector.

Target Company Overview

Reach is a prominent global Merchant of Record (MoR) solution, dedicated to providing essential services for mid-market and enterprise eCommerce retailers and Software as a Service (SaaS) businesses. The company specializes in optimizing payments, enhancing fraud prevention, ensuring tax compliance, and creating localized customer experiences—all without requiring new systems or complex integrations. Trusted by a range of global brands, Reach enables businesses to unlock their full potential, streamline cross-border operations, and reduce costs while improving transaction approval rates.

Industry Overview in Canada

The eCommerce sector in Canada has seen significant and rapid growth over the past few years, driven by increasing internet penetration, technological advancements, and changing consumer behaviors. With a strong emphasis on digital transformation, Canadian businesses are adopting new technologies to enhance their operational efficiencies and improve customer experiences in a highly competitive market.

Additionally, the demand for reliable payment solutions and compliance with local tax regulations is more critical than ever as businesses expand globally. Canadian ret