Powersports Distribution Group has successfully acquired Neo Distribution, enhancing its position as a leading distributor of motorcycle parts and accessories in the UK.
Information on the Target
Neo Distribution, previously known as Putoline Distribution Limited, was acquired by John Hayden and Sally Hayden in 2004. The company specializes in the exclusive distribution of Putoline Motorcycle Lubricants, as well as Action air filters and maintenance products. Over the years, Neo Distribution has expanded its offerings to include Roof Motorcycle helmets and Kappa luggage, accessories, and additional helmet products. The company employs a combined sales team of 13 skilled professionals who serve over 1,000 customers across the UK, operating from their warehouse located near Peterborough.
Industry Overview in the UK
The motorcycle parts and accessories industry in the UK has seen significant growth in recent years, driven by a rising interest in motorcycle riding as a leisure activity. Moreover, an increase in the number of motorcycle enthusiasts and the popularity of adventure biking have further fueled demand for high-quality parts and accessories.
Access Full Deal Insights
You’re viewing a public preview of this deal. To unlock full access to ca. 50,000 other deals in our database and join ca. 400 M&A professionals who are using it daily, sign up for Dealert.
In this competitive landscape, distributors like Powersports Distribution Group stand out by providing premium products alongside superior cus
Similar Deals
TPG Angelo Gordon and Terra Firma Capital Partners → Lovat Parks Limited
2025
Powersports Distribution Group
invested in
Neo Distribution
in 2023
in a Buyout deal