Information on the Target

Positivo S+ is the newly established services brand of Positivo Tecnologia, resulting from the integration of Algar Tech MSP and Positivo Tech Services. This offering provides a comprehensive suite of IT managed services and Artificial Intelligence solutions. The creation of this brand signifies a crucial step in consolidating Positivo Tecnologia's IT managed services under a single management and brand.

Launched on December 19, 2024, in Curitiba, the new branding aims primarily at the B2B market. This initiative merges the technology service offerings of Positivo Tech Services with the IT managed services of Algar Tech MSP. According to Positivo's CEO, Hélio Bruck Rotenberg, Positivo S+ positions the company as a benchmark provider of end-to-end IT infrastructure solutions, catering to CIOs seeking comprehensive solutions ranging from hardware to software and services.

Industry Overview in Brazil

The technology services industry in Brazil has been undergoing significant transformation, leveraging advancements in cloud computing and artificial intelligence. With a growing demand for digital transformation, companies are increasingly seeking managed services to enhance their operational efficiency. The integration of robust IT solutions offers businesses the opportunity to innovate and remains competitive in an ever-evolving market.

Moreover, Brazil’s tech sector is supported by a favorable regulatory environment which encourages foreign investments and technological advancements. As companies embrace digital solutions, the country has seen a substantial increase in the demand for IT services and consulting, driving growth in this segment.

With a substantial percentage of firms recognizing the critical role of IT in driving business success, the managed services market is anticipated to expand significantly. Organizations like Positivo S+ are well-positioned to capitalize on this demand, as they provide tailored solutions critical to the functioning of various sectors.

This industry's trajectory suggests an optimistic outlook, especially as regional markets in Latin America show signs of growth in technology adoption. Key markets such as Argentina, Colombia, and Mexico provide additional opportunities for Positivo S+ to broaden its impact and reach.

The Rationale Behind the Deal

The merger between Algar Tech MSP and Positivo Tech Services is strategically aimed at enhancing Positivo Tecnologia's service portfolio and consolidating its market presence in managed IT services. By merging these two units, Positivo is not only diversifying its offerings but also enhancing its operational capabilities to better serve its B2B clients across Latin America.

This integration embodies a significant shift toward a unified strategy that aligns with the increasing demand for integrated IT solutions, thereby allowing the company to provide customized and comprehensive services that cater to the unique needs of its clients.

Information about the Investor

Positivo Tecnologia has been a pioneering force in the technology sector in Brazil since its inception in 1989. The company is renowned for developing, manufacturing, and commercializing a wide range of technology products, including computers, mobile devices, and intelligent home solutions. With manufacturing plants in Ilhéus and Manaus, alongside a robust administrative base in Curitiba, Positivo successfully integrates technology with broad market needs.

Over the years, the company has expanded its footprint beyond Brazil, establishing a presence in markets like Argentina, Kenya, and Taiwan, thus reinforcing its strategy to serve a growing global clientele. The recent acquisition of Algar Tech MSP marks the largest transaction in the company’s history, showcasing its commitment to expanding its capabilities and market share in the technology services arena.

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The integration of Algar Tech MSP into Positivo Tecnologia to form Positivo S+ presents a compelling growth opportunity within the managed IT services market. This strategic alignment not only solidifies Positivo's position as a key player in the industry but also enhances its service offerings, thereby positioning the company effectively against competitors.

The anticipated growth in the managed services sector, driven by increased demand for digital transformation and cloud solutions, suggests that Positivo S+ is on a trajectory to realize considerable revenue growth in the coming years. The unique combination of hardware and sophisticated services under the new brand will likely resonate well with enterprise clients looking for all-encompassing IT solutions.

Furthermore, the focus on enhancing customer service through customized offerings is a strategic move that could yield significant competitive advantages. As organizations seek reliable partners for their IT infrastructure needs, Positivo S+ is strategically positioned to address these challenges, further validating its investment potential.

In conclusion, the merger is poised to be a beneficial investment for Positivo Tecnologia. With its robust service portfolio, experienced workforce, and commitment to innovation, Positivo S+ has a solid foundation for driving future growth and ensuring its competitiveness in the rapidly evolving technology landscape.

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