Information on the Target

Enuu is a Swiss company founded in late 2016, specializing in soft micromobility solutions by providing self-service electric vehicles that are user-friendly and require only a moped license to operate. These vehicles offer a convenient urban transportation alternative, akin to cycling, allowing users to navigate city environments comfortably.

The company operates a fleet of electric vehicles available for rent within designated areas. Users aged 18 and above can access these vehicles at affordable rates, enabling personal use around the clock, seven days a week. Enuu's innovative approach combines safety, convenience, and accessibility, making it an attractive choice for urban commuters.

Industry Overview in Switzerland

The micromobility sector in Switzerland is experiencing rapid growth, driven by increasing urbanization and the demand for sustainable transportation solutions. As cities become more congested, residents are seeking alternatives to traditional vehicles that contribute to pollution and traffic issues. The Swiss government has also implemented policies encouraging the use of environmentally friendly transport options, which further supports the industry's expansion.

Electric vehicles, particularly in the micromobility space, have gained traction due to their low environmental impact and convenience in urban settings. The rising interest in health and fitness, alongside a growing preference for greener lifestyles, has made electric scooters and bikes popular alternatives. Companies focusing on these aspects are well-positioned to capture a significant share of the market.

Investments in micromobility are not only a business trend but part of a broader societal shift towards sustainable living. As consumers become more eco-conscious, the demand for electric bikes and scooters continues to rise. Additionally, technological advancements in battery life and vehicle design are expected to enhance user experiences and expand the potential customer base.

The Rationale Behind the Deal

ONE CREATION believes in the future of soft micromobility and aims to leverage Enuu's innovative approach to expand its reach, particularly in international markets like Germany. The strategic investment aligns with the growing need for sustainable urban transportation solutions, offering both parties significant growth potential.

Investing in Enuu provides ONE CREATION with the opportunity to tap into a rapidly developing market and benefit from the increasing adoption of electric vehicles. By supporting Enuu's expansion efforts, particularly in Berlin, the partnership is set to enhance the company's presence in a key European market.

Information about the Investor

ONE CREATION is an investment firm committed to identifying and supporting innovative companies within the evolving landscape of sustainable technologies. With a focus on micromobility and electric vehicles, the firm aims to bolster businesses that make a positive impact on urban transportation.

The company's strategy involves investing in growth-oriented enterprises that demonstrate strong potential for market disruption. Through strategic guidance and capital, ONE CREATION works to propel its portfolio companies toward success while aligning with broader sustainability goals.

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Investing in Enuu seems to be a promising decision for ONE CREATION, given the rising demand for sustainable urban transport solutions in Switzerland and beyond. The company's existing footprint, coupled with its ambitious growth plans, presents a unique opportunity for significant returns on investment.

Furthermore, the expanding micromobility industry is backed by favorable government policies and a culture shift towards eco-conscious living. This trend positions Enuu to tap into a broader market, particularly as it establishes itself in major cities like Berlin, which is known for its open-mindedness towards innovative transportation alternatives.

In conclusion, ONE CREATION's investment in Enuu not only aligns with existing market trends but also adapts to the changing preferences of consumers. As urban areas continue to prioritize sustainable transport solutions, Enuu is well-positioned to thrive and offer potential long-term gains for its investors.

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