Information on the Target

Founded in 2008, Everpure has experienced significant annual growth, establishing itself as one of the premier bottled water companies in Ghana. The company focuses on the production, distribution, and marketing of purified drinking water and has set ambitious goals to become the largest producer of purified water in the nation. To date, Everpure operates two strategically located factories, one in Tema, east of Accra, and another in Kumasi, the country's second-largest city. Plans are underway to construct a third factory west of Accra, which will be supported by this latest investment aimed at enhancing production capacity and operational efficiency.

Industry Overview in Ghana

The bottled water industry in Ghana has witnessed remarkable growth in recent years, driven by increasing health consciousness among consumers and the rising demand for clean drinking water. With a population that continues to urbanize, the need for reliable access to safe drinking water has become a pressing concern. The sector has a strong potential for expansion, particularly in underserved areas where clean water resources are limited.

Market research indicates that the bottled water segment is becoming more competitive, with numerous players emerging in response to the growing demand. However, many companies still face challenges, including sourcing high-quality water and navigating regulatory requirements for food safety and environmental sustainability. To thrive, companies must focus on innovation and maintain a commitment to quality.

Moreover, the economic conditions in Ghana, coupled with governmental initiatives to improve access to clean water, are fostering a favorable environment for investments in the water sector. Investors are paying closer attention to enterprises like Everpure that focus on health-related needs and infrastructural development, particularly those targeting low-income populations.

Additionally, the focus on sustainability and eco-friendly practices has stressed the importance of companies adopting corporate social responsibility in their operations. Addressing the water needs of lower-income communities not only opens up new customer bases but also aligns with social equity goals that resonate with modern consumers.

The Rationale Behind the Deal

This investment deal is strategically aligned with the vision of Oasis Capital to support growth-oriented companies within essential service sectors. With Everpure positioned for significant expansion, the capital will facilitate the finalization of its third manufacturing plant, allowing the company to enhance its production capabilities and meet the growing demands for purified water across Ghana.

Oasis Capital's investment will also enable Everpure to acquire additional equipment and bolster its working capital. This move is anticipated to improve the supply of clean water, especially targeting low-income earners, while simultaneously generating more than 1,000 direct and indirect jobs through the establishment of formal water vendors and distributors, thereby contributing to local economic development.

Information About the Investor

Oasis Capital Ghana Limited, established in February 2009, serves as a growth and venture capital fund manager with operations extending across Ghana and Côte d'Ivoire. The organization focuses on providing risk capital in forms such as equity, quasi-equity, and profit-sharing arrangements for entrepreneurial enterprises throughout Africa.

With a strong emphasis on sustainable and impactful investments, Oasis Capital seeks opportunities that promise substantial growth and improvement of living standards within the communities they serve. Their investment philosophy prioritizes businesses that are on the brink of significant expansion in essential service sectors, thereby aligning with the needs and aspirations of the African population.

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This investment in Everpure represents a strategic opportunity within the bottled water sector, a market poised for growth due to the increasing demand for clean drinking water in Ghana. As an essential service, Everpure's commitment to providing affordable purified water aligns well with the socio-economic needs of the population, particularly lower-income groups who constitute a large portion of its clientele.

The anticipated expansion of Everpure, fueled by Oasis Capital’s investment, supports not only the company's goal to enhance its market position but also contributes significantly to job creation and community welfare. By establishing new manufacturing capabilities, Everpure is set to strengthen its distribution network, thus improving access to clean water for more Ghanaian citizens.

Considering the market dynamics and the strategic positioning of Everpure, this investment could indeed be a prudent move for Oasis Capital. The combination of the company's growth potential and the pressing social need for clean water highlights the investment's attractiveness.

In summary, this deal could serve as a model for future investments in similar sectors, demonstrating how financial backing can drive both business success and social impact, ultimately contributing to sustainable development goals in Ghana.

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