Target Company Overview

NEXTBLUE's second fund focuses on investing in women entrepreneurs and women's well-being solutions. As its inaugural investment, NEXTBLUE Fund II has announced its participation in Exactly.ai, a company leveraging generative AI to enhance the productivity of creators. Exactly.ai recently raised $4.3 million as seed funding, with the round led by prominent early-stage VC Speedinvest. Other participants in this funding include NEXTBLUE, InReach Ventures, Cornerstone VC, GuruDev Capital, and various angel investors.

Exactly.ai develops a generative AI solution that enables creators to maintain control over their intellectual property while increasing their productivity. By uploading their works to Exactly.ai, creators can access algorithms that generate new images and products that capture their unique styles and nuances. This innovation allows creators to monetize their art by selling newly created works or licenses to media and advertising agencies.

Industry Overview in the Target’s Country

In the rapidly evolving technology landscape, Europe has become a hub for innovative startups focusing on artificial intelligence and digital solutions. The adoption of AI technologies across various sectors, including creative industries, has been gaining momentum, fueled by advancements in machine learning and data analytics.

Generative AI, in particular, has sparked significant interest due to its ability to produce original visual content while allowing creators to maintain rights over their works. This trend is recognized as a double-edged sword, as it raises questions about copyright and intellectual property rights in the context of AI-generated content. Nevertheless, platforms that prioritize ethical practices and transparency, like Exactly.ai, are positioned to thrive in this environment.

The European market also boasts a growing number of female entrepreneurs who are increasingly contributing to the tech landscape. Investments targeting women-led startups not only foster diversity but are also seen as a strategic approach to tapping into underutilized potential within the industry.

As consumer demand for ethical AI solutions rises, the market for generative AI applications is expected to expand. Stakeholders in the tech and creative sectors are becoming more attuned to the need for tools that empower creators while safeguarding their rights, making a strong case for platforms that align with these values.

Rationale Behind the Deal

The decision to invest in Exactly.ai aligns with NEXTBLUE's commitment to supporting women-led initiatives and solutions that enhance well-being. By fostering a startup that directly addresses the challenges faced by creators in the digital space, NEXTBLUE aims to champion innovative technologies that benefit female entrepreneurs and promote ethical business practices.

Moreover, by investing in an industry poised for growth, particularly in the realm of generative AI, this deal represents a timely opportunity to back a company that not only prioritizes creator rights but also taps into a burgeoning market demand.

Investor Information

NEXTBLUE is an investment fund dedicated to empowering women entrepreneurs and supporting solutions that enhance well-being. The fund actively seeks investment opportunities in technologies that address significant challenges in society, focusing particularly on businesses that are led by women or that serve women's needs.

With a deep commitment to fostering gender equity in entrepreneurship, NEXTBLUE plays a crucial role in promoting startups that create valuable societal impact while providing strong financial returns. Their investment strategy is centered around sustainability and ethical practices in the business landscape.

View of Dealert

This investment in Exactly.ai is viewed as a potentially strong opportunity considering the current landscape of generative AI and the growing demand for ethical solutions. The ability for creators to retain ownership of their work is a significant selling point, positioning Exactly.ai favorably against competitors that may not offer the same assurances.

Moreover, Tonya Samsonova's leadership and clear vision for Exactly.ai suggest that the company is well-equipped to navigate the complexities of intellectual property in the digital age. Her background in entrepreneurship and journalism provides a unique perspective that could drive the company's growth and innovation.

Investing in Exactly.ai not only aligns with the mission of NEXTBLUE to support women entrepreneurs but also taps into a sector that is likely to see increasing demand. By prioritizing creator rights and ethical practices, Exactly.ai can establish itself as a trusted leader in the generative AI space.

Overall, this deal appears to be a promising investment that could yield significant returns while making a positive societal impact, advocating for both innovation and gender equity in technology.

View Original Article