Information on the Target

New Water Capital has successfully acquired Dutch Gold Honey, a prominent producer of honey and maple syrup products, along with its affiliated businesses. Founded in 1946, Dutch Gold has established a strong reputation for innovation, notably introducing the iconic squeezable plastic honey bear container. The company serves a diverse customer base across retail, foodservice, and institutional markets, solidifying its position as a leader in the industry.

In addition to its flagship operations, Dutch Gold encompasses several subsidiaries, including McLure’s Honey & Maple Products, Gamber Container Co., The Bacon Jug Co., and DGH Logistics. This acquisition not only enhances the scale and market reach of Dutch Gold but also positions it strategically for future growth and development in the competitive honey and maple syrup sector.

Industry Overview in the Target’s Specific Country

The food and beverage industry in the Netherlands is thriving, characterized by a strong emphasis on quality and sustainability. Honey and maple products have gained popularity among consumers due to their natural attributes and health benefits. The realm of natural sweeteners has seen a significant rise in demand, driven by changing consumer preferences towards healthier alternatives to processed sugars.

The Dutch honey market, in particular, is experiencing robust growth, fueled by increased awareness of the importance of nutrition and local sourcing. Consumers are increasingly inclined to purchase products from local producers, which has created opportunities for established companies like Dutch Gold to reinforce their market presence. The demand for specialty products, including organic and artisan honey, is also contributing to market expansion.

Furthermore, the foodservice sector in the country is adapting to these trends, with restaurants and food establishments seeking to offer unique dining experiences that incorporate premium ingredients like high-quality honey and maple syrup. This transition presents significant opportunities for companies looking to innovate and diversify their product offerings.

Overall, the honey and maple syrup industry in the Netherlands is poised for continued growth, driven by consumer trends favoring natural products, local sourcing, and health-conscious choices. With increasing focus on sustainability, players in this space are likely to benefit from these evolving market dynamics.

The Rationale Behind the Deal

The acquisition of Dutch Gold Honey aligns with New Water Capital’s strategic objective to invest in high-growth food businesses. By acquiring a well-established player in the honey and maple syrup market, New Water is positioning itself to leverage the growing demand for natural sweeteners. The integration of Dutch Gold’s operations and brand into New Water’s portfolio not only enhances the overall value but also enables cross-promotion and synergistic growth across its various investments.

This deal offers a dual benefit: it provides Dutch Gold with the capital and resources necessary to expand its market reach while also fitting neatly into New Water’s investment thesis centered on identifying opportunities in the food industry that exhibit long-term growth potential.

Information about the Investor

New Water Capital is a private equity firm based in Boca Raton, specializing in investments in lower middle-market companies within the food and beverage sectors. The firm is known for its strategic approach to identifying businesses that exhibit strong growth potential and for providing the necessary resources to help them thrive.

With a focused investment strategy, New Water Capital has built a diverse portfolio that includes notable companies such as Klostermann Baking Co., Custom Made Meals, The Perfect Bite Co., and Pegasus Foods. The firm’s reputation for fostering innovation and operational excellence positions it well to support Dutch Gold Honey in achieving its expansion objectives and maximizing its growth potential.

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The acquisition of Dutch Gold Honey by New Water Capital presents a compelling investment opportunity, supported by several favorable market dynamics. Given the strong growth trajectory of the honey and maple syrup market, coupled with increasing consumer demand for natural and locally sourced products, this investment aligns well with current trends in the food industry.

Moreover, New Water’s experience and strategic focus on the food and beverage sector imbue confidence in the potential for Dutch Gold to capture additional market share in a competitive landscape. The synergies created by this acquisition will likely allow Dutch Gold to enhance its operational efficiencies and expand its product offerings effectively.

Additionally, as consumer preferences shift towards health-conscious foods, the opportunity for Dutch Gold to innovate its product line and reach new customer segments is significant. With the backing of New Water Capital, Dutch Gold is well-positioned to navigate these changes and capitalize on the evolving market landscape.

In conclusion, this acquisition has the potential to be a highly beneficial investment, given the favorable market conditions, New Water’s strategic vision, and Dutch Gold's established market presence. It is likely to lead to substantial growth opportunities for both the company and its investor.

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New Water Capital

invested in

Dutch Gold Honey

in 2023

in a Other Private Equity deal

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