Target Information

MittausGroup Oy has acquired the business operations of Mittauspalvelu MP-Map Oy, effective August 1, 2022. Established in 1983, Mittauspalvelu MP-Map Oy specializes in measurement services primarily for the construction sector. The company employs 18 professionals in the field and has participated as a measurement consultant in numerous significant construction projects over the years. As part of this acquisition, Essi Lassila, the managing director of Mittauspalvelu MP-Map Oy, will transition to the role of Administrative Director at MittausGroup.

Industry Overview in Finland

The construction industry in Finland has been experiencing steady growth, driven by ongoing urban development and infrastructure projects. The demand for measurement and consulting services has increased as more complex construction projects emerge, necessitating precise and expert measurements. Finland's commitment to sustainable construction practices is also evident, with a growing emphasis on energy-efficient building techniques and materials.

Additionally, the industry is becoming increasingly competitive, with several key players vying for market share in both Finland and Sweden. Companies are actively looking for ways to differentiate themselves through innovative services and improved customer satisfaction. The landscape suggests a shift towards integrating technology in measurement services, which can enhance accuracy and efficiency.

Moreover, as the Finnish government continues to invest in public infrastructure, the potential for growth within this sector remains promising. This investment not only creates opportunities for measurement firms but also fosters collaboration among industry players, enhancing the overall capability of service offerings.

MittausGroup Oy's expansion fits well within this context, as the acquisition will allow them to broaden their service capabilities and strengthen their market position, particularly in the construction measurement sector.

Rationale Behind the Deal

The acquisition of Mittauspalvelu MP-Map Oy represents a strategic move for MittausGroup Oy to enhance its competitiveness in the construction measurement sector. By integrating the expertise of MP-Map’s team, MittausGroup aims to expand its service offerings, thereby better serving a growing customer base with more comprehensive solutions.

Tuomo Tiuraniemi, the CEO of MittausGroup, noted that this acquisition would significantly increase the workforce from 90 to 105 employees and elevate the combined annual turnover to approximately €9 million. This growth is expected to amplify the company’s capability and reach within the industry.

Investor Information

MittausGroup Oy, part of the MittausGroup holding, encompasses a range of operations in Finland and Sweden, including its subsidiary MG Mätning AB. The group has established itself as a competent provider of surveying and consulting services in the construction industry and has seen considerable growth over the years, with combined revenues surpassing €7.5 million annually.

The management team, led by Tuomo Tiuraniemi, is committed to further enhancing the company’s competencies and market presence. With the recent acquisition, the investor's strategy focuses on reinforcing their foothold in the Nordics while pursuing sustainable growth through strategic operational enhancements.

View of Dealert

From an analytical perspective, the acquisition of Mittauspalvelu MP-Map Oy by MittausGroup Oy appears to be a favorable investment. The significant increase in workforce and revenue stream denotes a solid foundation for further growth and improvement in service delivery. Moreover, the addition of experienced personnel from MP-Map will enhance the company’s expertise in the construction measurement sector.

Additionally, the current trends within the Finnish construction market indicate a potential for ongoing expansion. With the integration of advanced technologies and a focus on sustainable practices, the combined entity is well-equipped to meet evolving customer demands.

The strategic alignment between the companies suggests that MittausGroup will not only strengthen its market position but also enhance its service capabilities, which is crucial for maintaining customer satisfaction. Customer-focused strategies and robust operational management are key indicators of a good investment decision.

Nevertheless, success will depend on the effective integration of MP-Map's operations and continuous adaptation to the dynamic market conditions. Overall, this acquisition has the potential to be a significant driver of growth and competitiveness for MittausGroup in the Nordics.

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