Minor Hotels will launch NH Collection Ibiza in April 2025, marking the brand's debut in the Balearic Islands.

Information on the Target

Minor Hotels is set to introduce the NH Collection brand to the Balearic Islands of Spain with the upcoming opening of NH Collection Ibiza in April. The Sir Joan hotel, located in Ibiza and recently acquired by AX Partners, will undergo a substantial refurbishment to align with the premium standards of the NH Collection brand prior to its relaunch this spring.

The renovation follows a comprehensive upgrade in 2017 and aims to further elevate the quality of facilities and services, which includes a new restaurant and cocktail offerings. This five-star establishment is poised to become a benchmark for premium tourism in Ibiza, delivering unique and unforgettable experiences under the auspices of a respected hotel brand.

Industry Overview in the Target’s Specific Country

The tourism industry in Spain, particularly the Balearic Islands, has consistently been a significant contributor to the national economy. With its stunning landscapes, rich history, and vibrant culture,