Target Company Information

Selfapy GmbH, a pioneering company in the digital health sector, specializes in mental health solutions and has recently been acquired by MEDICE Health Family. With a focus on providing flexible, accessible online therapy programs, Selfapy offers CE-certified medical products designed to assist individuals facing various mental health challenges, including depression, generalized anxiety disorder, bulimia nervosa, binge-eating disorder, and chronic pain. These programs can be utilized on smartphones and tablets, and they may be prescribed by healthcare professionals, with their costs covered by Germany's statutory health insurance system. Developed by clinical psychologists, Selfapy's offerings emphasize a guideline-based therapeutic approach that is not reliant on medication, ensuring demonstrated effectiveness in addressing mental health issues.

Industry Overview in Germany

The digital health industry in Germany has been rapidly evolving, particularly in the realm of mental health solutions. With increasing recognition of mental health as a critical component of overall well-being, there is a growing emphasis on innovative therapeutic options. German healthcare providers are increasingly adopting digital interventions as part of broader treatment strategies, particularly in light of the growing demand for mental health services exacerbated by the COVID-19 pandemic.

This market growth is supported by legislative efforts aimed at integrating digital health applications into the public health system, exemplified by the Digital Healthcare Act (DVG), which facilitates the prescription of digital health applications (DiGA) by certified healthcare providers. As a result, companies like Selfapy have gained traction, with many of their offerings being classified as permanent fixtures within the DiGA framework.

The government's support for digital health initiatives, along with an increasing number of healthcare professionals advocating for digital solutions, creates a conducive environment for growth within this sector. The rising prevalence of mental health conditions has prompted healthcare systems to explore effective and scalable solutions to meet the needs of patients, resulting in a vibrant market for digital health technologies.

The concerted effort of industry players to combine traditional therapeutic methodologies with innovative digital solutions is redefining patient engagement and treatment efficacy. This trend sees the digital mental health landscape maturing as both patients and healthcare providers adapt to new intervention paradigms.

Rationale Behind the Deal

The acquisition of Selfapy by MEDICE Health Family signifies a strategic move to enhance MEDICE's portfolio beyond pharmaceutical offerings by integrating clinically validated digital health solutions. This acquisition aligns with MEDICE's vision of providing comprehensive care that encompasses not only pharmaceutical treatments but also innovative digital interventions. With Selfapy already holding a prominent position in the German digital health market, the merger allows both entities to leverage their strengths to deliver more effective mental health support solutions.

MEDICE aims to enhance patient care by filling existing gaps in the healthcare system, ensuring that patients receive timely and supportive therapy at all stages of treatment. The collaboration will foster the development and delivery of effective, multimodal approaches that emphasize the importance of holistic health treatment strategies.

Investor Information

SHS Capital, founded in 1993, specializes in private equity investments within the European healthcare sector. The firm focuses its investments on expansion financing, shareholder transitions, and succession scenarios, embodying a philosophy of “Building European Healthcare Champions.” Based in Tübingen, SHS Capital involves both minority and majority ownership possibilities in its portfolio companies, seeking investments of up to €50 million, with the potential to secure larger volumes through a network of co-investors.

Famed for its dedication to ESG principles, SHS adheres to the guidelines set by the UN Principles for Responsible Investment (PRI), emphasizing a socially responsible approach in its investment strategies. Currently managing its sixth fund, launched in 2022 with a volume of approximately €270 million, SHS Capital stands as a significant player in fostering healthcare innovation across Europe.

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The acquisition of Selfapy by MEDICE is a strategic partnership that appears poised for success. Selfapy's established reputation within the digital health sector and its innovative approach to mental health align well with MEDICE's objective of broadening its portfolio. By engaging with Selfapy, MEDICE not only taps into a market segment that is increasingly vital to healthcare but also strengthens its commitment to integrating comprehensive health solutions.

This deal is likely to yield significant competitive advantages for both parties, as MEDICE’s established relationships with healthcare providers can enhance Selfapy's reach among clinicians and patients alike. As Selfapy continues to innovate within the digital landscape, the partnership will facilitate quicker access to mental health resources for a broader audience.

In considering the current trends in mental health awareness and the growth of digital health solutions in Germany, the timing for this acquisition seems optimal. Both companies are well-positioned to capitalize on the increasing demand for accessible, effective mental health care, potentially leading to a robust growth trajectory in the coming years.

Overall, this strategic acquisition embodies a forward-thinking approach to health care that prioritizes patient engagement and effective treatment, suggesting that it is indeed a good investment for MEDICE and Selfapy as they strive to push forward the boundaries of mental health solutions.

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MEDICE – The Health Family

invested in

Selfapy GmbH

in 2025

in a Other Private Equity deal

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