Selecta AG has divested its Finnish subsidiary, Selecta Finland, to JOBmeal, focusing on core operations while maintaining its market presence through Pelican Rouge.

Target Overview

Selecta AG is a prominent European leader in the provision of unattended self-service coffee and convenience food solutions. On March 15, 2018, Selecta announced the sale of its Finnish subsidiary, Selecta Finland, to JOBmeal. This strategic divestment involves a workforce of approximately 95 employees and was responsible for net sales of about €13.7 million in the fiscal year 2016/17. Following the transaction, Selecta will maintain its presence in the Finnish market through its Pelican Rouge brand.

Industry Overview

The European market for unattended self-service coffee and convenience food is experiencing robust growth, driven by an increasing demand for quick and convenient food solutions. With more consumers seeking out efficient dining options, companies like Selecta are well-positioned to capitalize on this trend.

In Finland, the self-service coffee industry is particularly popular in both corporate environments and public spaces such as airports and shopp

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JOBmeal

invested in

Selecta Finland

in 2018

in a Other Private Equity deal

Disclosed details

Revenue: $16M

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