Homnya has successfully acquired Editoriale Giornalidea to strengthen its position as the leading digital information provider for pharmacists in Italy.

Information on the Target

Editoriale Giornalidea has established itself as a leader in pharmacy-related information for over four decades. Its flagship publications, including Farma 7 (the official journal of Federfarma for 38 years), Farma Mese, and Panorama Cosmetico, enjoy a monthly circulation of over 75,000 copies, reaching every pharmacy in Italy. The company has also expanded its digital footprint through platforms such as Pharmacy Scanner, Tuttodiabete.it, Farma Manager Academy, and Farma Social Connect, demonstrating a robust digital-savvy approach to communicating with the sector.

Industry Overview in Italy

The pharmacy sector in Italy plays a vital role in the national healthcare landscape, serving as a bridge between healthcare professionals and patients. With a well-established network of over 19,000 pharmacies, stakeholders in this industry are facing increasing pressures to innovate and adapt to the evolving healthcare environment.

In recent years, there has been a significant shift toward digitalization in healthcare. This transition is driven by the need for improved communication, data management, and access to scie