Information on the Target

Holiday Inn Club Vacations Incorporated is a prominent national vacation ownership company specializing in family travel experiences. Recently, the company finalized the acquisition of 16 acres of undeveloped land in Myrtle Beach, South Carolina, from Myrtle Beach Farms Company, Inc. This strategic purchase allows for the development of a new oceanfront resort, further expanding the company’s portfolio and enhancing its offerings to vacation-goers.

Subsequent to this acquisition, Holiday Inn Club Vacations conveyed an 11-acre section of the property to Myrtle Holiday 1, LLC, which has plans to construct a brand-new resort set to open in 2024. The project aims to cater to the growing demand for vacation ownership options in the Myrtle Beach area, a location that has shown consistent popularity among families over the years.

Industry Overview in the United States

The vacation ownership industry in the United States has seen robust growth, attributed to rising consumer interest in family-centric travel experiences. This growth is particularly evident in destinations like Myrtle Beach, South Carolina, which has become a trendy spot for families seeking beach vacations. The combination of beautiful landscapes and a variety of entertainment options makes this location appealing to vacationers.

Myrtle Beach stands out as a key player in the vacation ownership sector, with numerous properties that cater to a diverse range of consumers. Its unique attractions, from stunning beaches to golf courses and amusement parks, attract millions of tourists each year. Consequently, this creates ample opportunity for growth and development in the vacation ownership market.

With ongoing investments in infrastructure and hospitality, Myrtle Beach's appeal as a vacation destination is expected to continue rising. Industry analysts suggest that the demand for vacation ownership options will remain strong, especially among families looking to create lasting memories.

The current market environment is favorable for developers and investors, as consumers are increasingly seeking the flexibility and value offered by vacation ownership products. As a result, the industry is poised for further expansion and innovation as companies like Holiday Inn Club Vacations capitalize on emerging trends.

The Rationale Behind the Deal

The acquisition of the property in Myrtle Beach represents a strategic move by Holiday Inn Club Vacations to enhance its presence in a key vacation destination. Given the company’s successful history in the area through its South Beach Resort, this new project offers an opportunity to leverage existing brand recognition and customer loyalty.

Furthermore, the new resort will introduce a range of amenities and accommodation options, targeting not only existing timeshare owners but also new customers looking for premium vacation experiences. This aligns with the company’s mission to deliver memorable family vacations while expanding its portfolio.

Information about the Investor

Myrtle Holiday 1, LLC is a special purpose entity managed by Accelerated Assets, LLC, which focuses on providing innovative development solutions for vacation ownership companies. With a track record of nearly $2 billion in transactions related to the vacation ownership sector, Accelerated Assets offers “Capital Light” options that allow companies like Holiday Inn Club Vacations to enhance their growth without excessive capital expenditures.

This partnership allows for a collaborative development process, ensuring that the brand-new resort meets market demand while maintaining financial efficiency. The expertise of Accelerated Assets in navigating the complexities of the vacation ownership industry positions the venture for success.

View of Dealert

The investment in the new beachfront resort at Myrtle Beach is likely to be a wise decision for Holiday Inn Club Vacations. The location's popularity coupled with an expanding portfolio creates strong potential for returns in an established market. As families continue to prioritize travel, particularly to scenic destinations, this new resort aligns with current industry trends that favor experiential family vacations.

Moreover, the design and planned amenities of the resort will attract a wide range of guests, from individuals seeking luxury accommodations to families desiring spacious villas. By including features tailored to multiple demographics, the property is well-positioned to cater to growing market demands.

Furthermore, the collaboration with Myrtle Holiday 1, LLC allows for a strategic approach to, development while mitigating financial risk. This partnership is likely to enhance the project’s value and service offerings, making it a competitive player in the Myrtle Beach market.

Overall, the strategic expansion into Myrtle Beach should prove to be an advantageous move for Holiday Inn Club Vacations, as it fosters growth while enhancing its brand's presence in a highly sought-after vacation locale.

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