H.I.G. Capital has acquired Best Version Media, enhancing its investment portfolio with a leading provider of localized advertising solutions for small and medium-sized businesses.

Information on the Target

Best Version Media (BVM), headquartered in Brookfield, Wisconsin, is a prominent provider of localized, multi-channel advertising solutions specifically designed for small and medium-sized businesses (SMBs). Since its inception in 2007, BVM has established itself as a key player in the advertising sector, serving more than 30,000 clients across the United States and Canada. The company primarily operates through community publications and targeted digital advertising, facilitating effective connections between SMBs and their local communities.

BVM's unique business model involves collaboration with independent publishers to deliver expertly curated local content. This strategy not only enhances the engagement of SMB clients with their target audiences but also empowers them to attract high-value customers across a diverse range of markets.

Industry Overview

The advertising industry in the United States and Canada is characterized by dynamic growth and innovation, driven by advancements in digital marketing and the increasing importance of localized content. With SMBs increasingly seeking effecti