Grip is attracting significant investment by targeting the rapidly developing alternative fixed-income investment market in India, which presents substantial growth potential.

Target Information

Grip has emerged as a leading player in the alternative investment sector, particularly focusing on fixed-income products that offer investors an internal rate of return (IRR) exceeding 20%. The company’s strategic approach is designed to attract a demographic of affluent individuals in India, specifically targeting the top 300 million citizens who possess a consolidated wealth of $5 trillion yet show minimal exposure to alternative investments. Notably, alternatives currently account for only 0.4% of their total wealth in India, a stark contrast to the 20% global average, revealing a substantial opportunity for growth.

Industry Overview

The alternative investment landscape in India remains noticeably underdeveloped compared to international standards. As of June 2020, the asset under management (AUM) for alternative investments stood at approximately $54 billion, representing less than 4% of India’s public market capitalization. Despite its current status, the sector has exhibited remarkable growth, expanding from $14.8 billion in 2017 to $54 billion in 2020—an increase of 3.6 times within three years. This upward trajectory suggests a compelling growth potential as the market matures.

Globally, the alternative investment sector has transitioned into the mainstream over the past 15 years, currently exceeding $13 trillion and expected to rise to 18-25% of the global investable market by 2025. Research by Pr