Target Information

Starian, established as an independent multi-vertical software provider, has successfully garnered R$ 640 million (over US$ 115 million) in strategic funding from General Atlantic. This funding follows Starian's separation from Softplan, one of Brazil's largest SaaS technology companies, completed in June 2025. With the carve-out, Starian now exclusively manages private sector solutions while Softplan focuses on public sector services.

Starian specializes in developing tailored vertical software ecosystems that deliver end-to-end Software as a Service (SaaS) solutions across three primary verticals: Construction, through the Sienge Ecosystem; Legal Intelligence, represented by the Projuris brand; and Operational Efficiency, supported by Checklist Fácil and Runrun.it. The company operates in a fragmented market characterized by low digital adoption, providing localized customer support and helping businesses navigate Brazil's complex regulatory landscape.

Industry Overview

The software industry in Brazil is marked by its substantial fragmentation, with numerous players offering a variety of partial solutions. As digital transformation across sectors accelerates, there is a growing demand for comprehensive software solutions that can efficiently address specific industry needs. Many sectors, especially Construction and Legal services, continue to experience low digital penetration, presenting significant opportunities for innovative software players like Starian.

Brazil's private sector is rapidly evolving, with increasing investments in technology-driven solutions. As businesses seek to enhance operational efficiency and compliance, the need for robust software systems becomes paramount. The current market conditions favor the expansion of vertical SaaS providers that can offer specialized services tailored to unique regulatory and operational demands.

Notably, the Brazilian government has been encouraging digital adoption through various initiatives, signaling a positive trend for technology investments. As a result, private sector companies are being pushed towards digital transformation, further providing avenues for software companies to thrive.

Rationale Behind the Deal

The strategic investment from General Atlantic aims to accelerate Starian's growth trajectory. With the capital injection, Starian plans to pursue both organic growth and mergers & acquisitions (M&A) to enhance its product offerings and expand into new business verticals. This funding is expected to strengthen Starian's competitive position in the market, enabling it to capitalize on underserved segments and integration opportunities.

Starian's CEO, Ionan Fernandes, emphasized that the partnership with General Atlantic not only provides financial backing but also access to global expertise in technology that can catalyze Starian's growth strategy. This collaboration is poised to bolster Starian’s leadership in established business units while exploring new avenues for development.

Information About the Investor

General Atlantic is a prominent global investor with over 40 years of experience in providing capital and strategic guidance to companies worldwide. Founded in 1980, General Atlantic has supported more than 830 businesses throughout its history, focusing on fostering long-term value creation in growth equity and various strategic sectors.

With approximately $114 billion in assets under management as of June 30, 2025, General Atlantic operates across 20 countries and maintains a diverse portfolio that includes Growth Equity, Climate, and Infrastructure strategies. The firm’s expertise positions it as a valuable partner for innovative and high-growth companies like Starian.

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The investment in Starian represents a strategic move within the evolving Brazilian software landscape. The firm’s positioning as a multi-vertical software provider allows it to address the specific needs of multiple industries, which is vital in a fragmented market. The potential for substantial growth exists, given the current dynamics of digital adoption in Brazil.

Starian's comprehensive approach to building ecosystems that serve particular verticals that remain underserved demonstrates a solid investment logic. By focusing on customer-centric solutions that address regulatory complexities, Starian can establish durable relationships that foster loyalty and long-term revenue streams.

Furthermore, General Atlantic's involvement may not only enhance Starian’s capital base but will also provide invaluable insight into scaling operations and integrating acquisitions. This support is expected to propel Starian’s growth strategy effectively, presenting a favorable outlook for potential investors and stakeholders.

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