Apparound, a leading Italian digital sales process company, has joined RED LIONS' portfolio with the support of GELLIFY to drive innovation and growth in the market.

Target Information

Apparound, a leading Italian company in the IT sector for sales process digitalization, has joined the portfolio of RED LIONS, a holding company that invests in and fosters the growth of innovative digital enterprises. Founded in 2008 by Gianluca Cagiano, who currently serves as the company's CEO, Apparound is located in the Cittadella dell’Innovazione in Montacchiello, known as the Digital Valley of Tuscany. The company aims to revolutionize traditional sales systems through its innovative digital solutions.

With over a decade of experience across various sectors such as Telecommunications, Utilities, and Insurance, Apparound has established itself as a trusted partner for major industry players seeking to digitize their sales forces. The company's focus on creating a robust ecosystem for sales improvement positions it as a significant player in the digital transformation landscape.

Industry Overview in Italy

Italy's digitalization landscape has witnessed significant growth in recent years, particularly in the sales and marketing sectors. As businesses increasingly recognize the importance of incorporating technology into their operatio

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GELLIFY

invested in

Apparound

in 2018

in a Other VC deal

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