Foresight Group has invested in Eden Mobility to support its expansion as a leading UK retailer of mobility equipment, tapping into a growing market driven by an aging population.

Target Information

Eden Mobility, founded in 1998 by longtime business partners David Hughes and Karl Howe, has positioned itself as a leading retailer of mobility equipment in the UK. With its first showroom located in Bentley, Doncaster, Eden has expanded to operate 32 stores throughout the country, employing over 100 staff. Known for its exceptional customer service and comprehensive aftercare, the company is headquartered in Scunthorpe and aims to further grow its presence across the UK with the support of an investment from Foresight Group.

The company's products are tailored to enhance mobility for its customers, particularly as demographic trends shift, with the 2021 census indicating that the proportion of individuals aged 65 years and older has increased from 16.4% to 18.6%. Eden's offerings empower elderly customers to regain independence and freedom in their daily lives.

Industry Overview

The UK mobility equipment sector is experiencing significant growth, driven by an aging population and increased demand for products that facilitate independent living. With