Information on the Target

Audiencly, an influential player in influencer marketing, specializes in the gaming sector. Founded in 2018 and headquartered in Düsseldorf, Germany, the agency has rapidly established a robust network of over 5,000 influencers. With a proven track record, Audiencly has successfully managed over 1,000 marketing campaigns for more than 100 notable clients, including industry giants such as Tencent, Social Point, and NetEase. The agency's unique focus on the gaming community has set it apart as a trusted partner for brands looking to engage authentically with consumers.

Industry Overview in Germany

Germany is home to one of the largest gaming markets in Europe, boasting a diverse audience that is increasingly gravitating toward mobile gaming. According to recent studies, mobile games represent a significant portion of overall gaming revenue, driven by both casual and hardcore gamers. This growth can be attributed to the ubiquitous availability of smartphones and advancements in mobile technology, making gaming accessible to a broader demographic.

The influencer marketing industry has gained substantial traction in Germany, particularly within the gaming sector, as brands strive to forge genuine connections with consumers. Influencers possess the ability to build trust and foster community engagement, which are vital components for successful marketing in today’s digital landscape. This has culminated in a burgeoning market where influencer marketing is not only prevalent but also essential for brands aiming to remain competitive.

As traditional customer acquisition methods have become less effective, the emphasis has shifted towards more innovative approaches, with influencer partnerships leading the charge. In this context, companies like Audiencly are well-positioned, offering tailored solutions that resonate with the unique demands of gaming brands.

Finally, the collaboration between innovative technology and strategic marketing services promises to reshape the industry. As new distribution channels emerge, gaming developers are seeking comprehensive solutions that include influencer marketing, allowing them to leverage social media dynamics effectively for better user engagement and retention.

The Rationale Behind the Deal

The acquisition of Audiencly by Flexion Mobile is a strategic move that aligns with the evolving dynamics of user acquisition in the gaming industry. By integrating Audiencly's expertise in influencer marketing, Flexion aims to enhance its service offerings and provide game developers with a holistic approach to reaching their target audiences. This collaboration is anticipated to create a robust platform that harnesses the strengths of both companies, ultimately driving revenue growth and improving customer acquisition.

Moreover, this transaction signifies Flexion's commitment to expanding its market presence and diversifying its capabilities. The synergy between Flexion's technology-driven distribution solutions and Audiencly's creative marketing strategies is expected to yield innovative approaches that streamline user acquisition and amplify the value proposition for clients.

Information about the Investor

Flexion Mobile Plc, established in 2007, is publicly traded on the Nasdaq First North Growth Market. The company focuses on distributing free-to-play Android games across various alternative app stores, including Amazon, Huawei, and Samsung. Flexion's unique distribution service enables game developers to reach a wider audience without the hefty costs typically associated with traditional user acquisition methods.

Under the leadership of CEO Jens Lauritzson, Flexion has continually sought to innovate and expand its offerings. The acquisition of Audiencly marks a significant milestone in the company's growth trajectory, positioning Flexion to provide a comprehensive suite of services that not only enhances game distribution but also fosters authentic consumer engagement through influencer marketing.

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This strategic acquisition presents a promising investment opportunity for Flexion Mobile. By bringing Audiencly into its fold, Flexion is not just acquiring a marketing agency; it is enhancing its overall value proposition to game developers by providing them with cutting-edge marketing solutions.

In the rapidly evolving landscape of mobile gaming, where authenticity and engagement are critical, influencer marketing has emerged as a key driver of success. Flexion’s alignment with Audiencly positions it well to capitalize on these trends, potentially leading to increased revenue streams and a stronger competitive edge.

Additionally, the integration of Audiencly’s network of influencers with Flexion’s distribution capabilities could facilitate more effective promotional strategies. Together, they can create compelling marketing campaigns that resonate with gamers, fostering a loyal customer base and driving sustainable growth.

In conclusion, this acquisition could indeed be a game changer for Flexion, as it not only expands its service offerings but also reinforces its commitment to increasing value for its clients in the dynamic gaming industry.

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