Target Information
De Clique is an innovative company that specializes in the sustainable collection of organic waste materials, such as coffee grounds and orange peels, from urban businesses, supermarkets, and the hospitality sector. This waste is then transformed into new products, including bread, soap, and beer, effectively creating a hyper-local circular economy where materials sourced from the city serve as the foundation for new, locally produced goods.
Founded in 2019 by Anja Cheriakova and Bas van Abel, De Clique has rapidly expanded its operations, beginning in Utrecht, where it now serves over 60 clients, including notable customers like Hoog Catharijne and University Utrecht. The company's mission encompasses plans to expand its model to additional cities, such as Rotterdam and Amsterdam, within the next five years.
Industry Overview in the Netherlands
The Netherlands is recognized for its progressive approach toward sustainability and circular economies. With a strong emphasis on reducing waste and promoting recycling, the country has positioned itself at the forefront of environmentally conscious innovation. This commitment is reflected in the growth of companies that capitalize on organic waste materials, transforming them into reusable resources.
In recent years, the organic waste management sector in the Netherlands has experienced significant developments, driven by both governmental initiatives and consumer demand for sustainable practices. The increased awareness of climate change impacts has led to a rise in urban waste collection programs, encouraging businesses to adopt eco-friendly methods.
Furthermore, the Dutch government is actively supporting innovations that contribute to waste reduction and circularity. Various subsidies and grants are available for startups working within these frameworks, enhancing market opportunities for companies like De Clique that strive to develop circular supply chains.
As consumer preferences continue to shift towards sustainability, industries across the Netherlands are increasingly embracing innovative solutions that take advantage of waste materials. This trend provides fertile ground for the growth of companies focused on sustainability, further solidifying the country’s status as a leader in circular economy practices.
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Rationale Behind the Deal
The investment in De Clique aligns with a growing recognition of the importance of sustainable business practices and the urgency in addressing waste management challenges. By supporting De Clique, investing partners aim to bolster a project that not only offers economic benefits but also significant environmental advantages by transforming organic waste into valuable products.
Moreover, the adoption of steward ownership principles in this investment secures the company’s long-term mission and governance structure, ensuring that its dedication to sustainability and local community engagement remains at the forefront as it expands.
Information About the Investor
The investment in De Clique involves co-investors, including Fair Capital Partners, Blue Parasol Investments, and the Pymwymic Donor Involve Fund. Each of these partners brings a wealth of experience in sustainable investment strategies and a shared commitment to supporting companies that deliver social and environmental impact.
These investors recognize the potential for De Clique to contribute substantially to a more sustainable society while providing attractive financial returns. Their collective expertise positions De Clique for successful growth, with a vision aligned closely to their values in promoting circular economy initiatives.
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From an expert perspective, the investment in De Clique represents a compelling opportunity that is likely to yield positive returns both financially and socially. The company’s innovative approach to waste management not only addresses a critical environmental issue but also aligns well with growing consumer demand for sustainable products.
Furthermore, De Clique's expansion plans into new urban markets present an exciting roadmap for growth. By establishing operations in major cities like Rotterdam and Amsterdam, De Clique can tap into larger customer bases and broaden its impact, which adds to the investment's attractiveness.
The integration of steward ownership is also a significant advantage; it ensures that De Clique's mission remains consistent and focused on sustainable practices, without the pressures often associated with short-term profits. This governance model fosters trust and loyalty among stakeholders, ranging from investors to local communities.
In conclusion, the collaborative effort between De Clique and its investors exemplifies the potential for impactful entrepreneurship in today's economy. If executed well, this venture could emerge as a model for similar initiatives, driving the transition towards a circular economy across the Netherlands and beyond in the coming years.
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Fair Capital Partners
invested in
De Clique
in 2023
in a Seed Stage deal