EssilorLuxottica has acquired the Supreme® brand from VF Corporation for $1.5 billion to enhance its portfolio in the eyewear market, targeting growth among fashion-conscious consumers.

Target Information

EssilorLuxottica, a global leader in the optical industry, has announced the successful acquisition of the Supreme® brand from VF Corporation for a total purchase price of $1.5 billion in cash, subject to customary adjustments. This strategic move is expected to enhance EssilorLuxottica’s portfolio and solidify its position in the eyewear market.

Supreme® is recognized for its distinctive streetwear and accessory offerings, which have gained significant traction among fashion-forward consumers. The brand's popularity, especially among younger demographics, positions it as a valuable asset for EssilorLuxottica's strategy to incorporate lifestyle-driven products into its extensive eyewear collection.

Industry Overview in the United States

The eyewear industry in the United States has been experiencing robust growth, driven by increasing demand for optical products and heightened consumer awareness