VF Corporation has divested its Supreme brand to EssilorLuxottica S.A. as a strategic move to optimize its portfolio and focus on core brands, presenting significant opportunities for both companies.

Target Information

The target of this deal is VF Corporation, a prominent American company well-known for its footwear, apparel, and accessories. VF Corporation has a diverse brand portfolio, which includes the likes of Vans, The North Face, and Timberland. These brands are recognized for their quality and innovation, appealing to a wide range of consumers globally. In a strategic move, VF Corporation has opted to divest certain assets, which is integral to its long-term business strategy.

On October 1, 2024, VF Corporation formally concluded a major transaction involving the sale of its Supreme brand business to EssilorLuxottica S.A. This transition reflects the company's ongoing efforts to optimize its portfolio, concentrating on brands that align with its core identity and growth objectives.

Industry Overview

The outdoor and sports apparel industry in the United States has witnessed steady growth, driven by increasing consumer demand for performance apparel. The expanding retail market is characterized by a rise

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EssilorLuxottica S.A.

invested in

Supreme

in 2025

in a Public-to-Private (P2P) deal

Disclosed details

Transaction Size: $1,486M

Revenue: $7,361M

EBITDA: $377M

EBIT: $226M

Net Income: $168M

Enterprise Value: $1,486M

Equity Value: $1,486M


Multiples

EV/EBITDA: 3.9x

EV/EBIT: 6.6x

EV/Revenue: 0.2x

P/E: 8.9x

P/Revenue: 0.2x

Deal Parameters
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