Equitable Holdings has announced its intention to acquire Stifel Independent Advisors, enhancing its wealth management capabilities with over 110 independent advisors managing approximately $9 billion in client assets.

Target Information

Equitable, a top financial services provider and principal franchise of Equitable Holdings, Inc. (NYSE: EQH), recently announced its plan to acquire Stifel Independent Advisors, LLC. This premier independent broker-dealer and registered investment adviser, a subsidiary of Stifel Financial Corp. (NYSE: SF), boasts over 110 independent advisors managing approximately $9 billion in client assets. Post-transaction, these advisors are expected to transition to Equitable Advisors, Equitable's own broker-dealer and registered investment adviser, while Stifel Financial Corp.'s employee advisor channel will remain unaffected.

Industry Overview in the United States

The wealth management segment in the U.S. has been experiencing robust growth, driven by increasing demand for personalized financial planning and investment advisory services. Institutions are continuously adapting to shifts in client expectations, leading to enhancements in the service delivery models. As consumers become more financially aware, the requirement for tailored advice that aligns with their individual life goals, family situations, and lifestyle choices has never been more pressing.

Moreover, the landscape is competitive, with companies striving to attract top talent in financial advising to maintain their market positions. Wealth management firms are investing in technology, offering comprehensive platforms

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Equitable

invested in

Stifel Independent Advisors, LLC

in 2025

in a Merger deal

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