Ekosport has acquired SkiWebShop, a leading Dutch online retailer of winter sports equipment, to enhance its European presence and achieve ambitious growth targets.

Target Information

Ekosport has announced its acquisition of SkiWebShop, the leading Dutch online retailer of winter sports equipment. Established in 2005 by Vladimir Bashev and Margo Crooijmans, SkiWebShop specializes in the online distribution of mountain sports articles, predominantly winter apparel but also skiing equipment and accessories. The company, headquartered in Breda, the Netherlands, boasts a robust portfolio of over 10,000 references from 90 reputable brands, including popular local names such as Icepeak, Dare2b, Kilpi, Spyder, and Luhta. SkiWebShop is expected to generate €11 million in revenue this year, reflecting a historical annual growth rate of 35% since 2021.

Industry Overview in the Netherlands

The Dutch e-commerce landscape has seen significant growth, especially in the outdoor and sports segments, driven by a rising interest in health and fitness activities among the population. The ski and winter sports market has witnessed a surge with increased participation in winter sports and events, further supported by the booming online shopping trend. The convenience and accessibility of online platforms have accelerated the shift from traditional retail to e-commerce, allowing companies like SkiWebShop to thrive.

Given the Netherlands' strong infrastructure and digital economy, companies in the outdoor sector have ample opportunities for expansion. The competitive environment encourages brands to innovate and adapt to