Target Information

ShowMyDay is a prominent mobile application designed to assist individuals with autism, ADHD, and other cognitive challenges by promoting greater independence and well-being. Founded by Betina Carstens, a social educator with extensive experience, the app serves as a modern alternative to traditional scheduling methods, such as laminated pictograms and paper calendars. Since its launch in 2013, ShowMyDay has gained significant traction, being implemented among thousands of users across Denmark.

The app targets the increasing number of individuals diagnosed with autism, which has risen substantially over the years. Currently, approximately 1% of the Danish population has an autism diagnosis, with around 22,000 children affected, representing an 88% increase in the last decade, according to figures from the Danish Health Data Authority.

Industry Overview

The demand for innovative solutions in the autism support sector is on the rise in Denmark, attributed to the growing autism prevalence among the youth. Children and adolescents require structured support in daily activities to foster their independence and reduce associated stress. This need creates an expanding market for applications like ShowMyDay, which seamlessly integrate into the daily lives of users and their families.

Moreover, the Danish welfare model emphasizes the importance of social responsibility and accessibility for individuals with special needs. Government initiatives are increasingly focusing on integrating technology to enhance care and support services, aligning perfectly with the objectives of applications such as ShowMyDay.

The integration of digital tools in the social care landscape is expected to transform how services are delivered. Innovations in this field not only enhance user experience but also streamline the documentation processes for care providers, thereby improving overall efficiency and compliance with data protection regulations.

Furthermore, collaboration between private tech companies and public welfare organizations represents a promising avenue for expanding the reach of effective solutions. The merger of technology with traditional care methods signifies a progressive shift towards more inclusive and responsive support systems for those in need.

Rationale Behind the Deal

EG's acquisition of ShowMyDay marks a strategic move to enhance its offerings in the digital welfare sector by integrating a proven application into its existing systems. By incorporating ShowMyDay into EG Sensum One, the new collaboration aims to reach a broader audience and provide comprehensive support to local municipalities and regions dealing with specialized social care.

This partnership capitalizes on the growing need for effective tools amongst individuals with autism, consequently equipping families and professionals with the resources necessary to improve daily routines and overall quality of life for users.

Investor Information

EG is a leading provider of software solutions tailored to specific industries in the Nordic region, catering to both private and public sectors. The company specializes in Software-as-a-Service (SaaS) solutions that enhance critical business processes and administrative functions. With a workforce exceeding 2,000 employees primarily in Scandinavia, EG has reported a revenue of DKK 2.077 billion in 2022.

The acquisition of ShowMyDay aligns with EG's commitment to innovation and its dedication to improving welfare solutions, especially for vulnerable groups. The resources and expertise of EG will enable further development and enhancements of the ShowMyDay application to ensure it meets the evolving needs of its users.

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The acquisition of ShowMyDay can be viewed as a strategic investment for EG, given the rising demand for supportive tools in the autism care sector. By collaborating with Betina Carstens, who is recognized and respected in the field, EG can leverage her expertise to further the development of ShowMyDay and effectively reach new markets.

In an environment where the need for efficiency and user-friendly solutions is paramount in social care, integrating ShowMyDay provides a dual benefit—enhancing the daily lives of users while improving the documentation process for care providers through the EG Sensum One system.

This investment not only underscores EG's commitment to social responsibility but also positions the company as a leader in innovative solutions within the welfare technology space. The synergy between software development and social support promises to yield a significant positive return, benefiting all stakeholders involved.

Overall, this deal represents an essential step forward in driving digital transformation in the social sector, and if executed effectively, will further solidify EG's status as a valuable asset in the welfare ecosystem.

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