DKSH has acquired two ear care brands, Audisol and Audiplugs, from Noru Pharma to enhance its Healthcare Own Brands business and expand its presence in Australia, New Zealand, and select Asian markets.

Target Information

DKSH has entered into an agreement to acquire two ear care brands from Noru Pharma, namely Audisol and Audiplugs, specifically for the markets of Australia, New Zealand, and selected regions in Asia. Audisol specializes in ear treatment products aimed at addressing daily ear care needs, while Audiplugs offers a complete range of high-quality earplugs. Both brands have established a presence in Australia, New Zealand, and Singapore, with plans for DKSH to gradually expand their availability to additional markets.

Industry Overview in Australia and New Zealand

The ear care market in Australia and New Zealand is characterized by a significant demand for healthcare products that cater to personal hygiene and preventive care. As awareness regarding ear health continues to grow, consumers are increasingly seeking effective and reliable products in this niche. This trend drives market players to innovate and enhance their offerings, leading to a competitive landscape.

Over-the-counter (OTC) health products, including ear care solutions, have been experiencing consistent growth in Australia and New Zealand. Factors such as an aging population, active lifestyles, and rising health co