Information on the Target

Di Marco, a leader in producing flours and bases for pinsa romana, was established in 1970 by Corrado Di Marco. The company is recognized for its commitment to quality and innovation, combining tradition with modern production techniques. It has successfully expanded its market presence, distributing products in over 70 countries globally. By acquiring a majority stake in Pizzami, Di Marco is poised to enhance its portfolio in the gluten-free segment significantly.

Pizzami, founded by the Galati family, specializes in the production of 100% gluten-free pizza, pinsa, and baked goods. The company operates a state-of-the-art production facility in Parma and has positioned itself as the third largest gluten-free pizza producer in Italy. Pizzami serves a diverse clientele through both foodservice and retail channels, leveraging its extensive industry experience.

Industry Overview in Italy

The gluten-free food market in Italy has experienced significant growth in recent years, driven by increasing health consciousness among consumers and a rising prevalence of gluten intolerance. Italy, known for its rich culinary heritage, is adapting to meet the demand for gluten-free alternatives, particularly in traditional dishes such as pizza and pasta. As a result, there has been a surge in innovative products catering to this diet.

Pizzami, with its focus on gluten-free offerings, is well-positioned to capitalize on this trend, as consumers seek high-quality gluten-free options that do not compromise on taste. The growing trend of inclusivity in dining, which includes accommodating various dietary restrictions, is further influencing market dynamics and expanding the customer base for gluten-free products.

Furthermore, the Italian foodservice industry is experiencing a resurgence post-pandemic, with an increase in demand for convenient and healthy meal options. This recovery presents significant opportunities for brands specializing in gluten-free products as restaurants and food outlets look to diversify their menus.

Given Italy's status as a gastronomic leader, the demand for gluten-free products holds potential for sustained growth. Market players that innovate and align with consumer trends are likely to capture market share and drive the sector forward.

The Rationale Behind the Deal

The acquisition of Pizzami is a strategic move for Di Marco, facilitating the expansion of its market offerings in the gluten-free segment. By enhancing its product repertoire, Di Marco aims to cater to the growing consumer demand for gluten-free products. Integrating Pizzami into its operations will not only broaden Di Marco's portfolio but also reinforce its market leadership and competitive edge.

This acquisition aligns with Di Marco's ongoing growth trajectory, with a target of reaching a turnover of 60 million euros by 2024. Additionally, the collaboration will enable both companies to leverage synergies and drive innovation in product development, which is critical in the evolving food market.

Information about the Investor

Di Marco has demonstrated substantial growth since 1970, evolving from a specialized foodservice provider to an influential player in the retail space. Recent investments, including the backing from Abenex, a European private equity fund, emphasize the company's commitment to accelerating its international growth. This strategic partnership not only supports Di Marco's expansion plans but also enhances its capacity for innovation and market responsiveness.

As a result of this financial support, Di Marco is poised to capitalize on the acquisition of Pizzami, further establishing its presence in the gluten-free sector. With a well-established infrastructure and strong brand presence, Di Marco is well-equipped to elevate Pizzami's offerings and expand its market reach.

View of Dealert

The acquisition of Pizzami by Di Marco appears to be a strategic and promising investment. With Pizzami's specialization in gluten-free products and Di Marco's strong market position, the partnership is poised for success. The alignment of their missions to provide high-quality alternatives caters directly to current consumer trends and dietary preferences.

Furthermore, the growing demand for gluten-free food in Italy and the broader foodservice industry recovery create a favorable environment for this deal. By merging their resources and expertise, both companies can strengthen their market offerings and enhance brand visibility, capitalizing on the trend toward inclusivity in dining.

Investors may view this acquisition positively, as it underscores Di Marco's commitment to innovation and market growth. The access to a broader consumer base through Pizzami's established distribution channels further solidifies the rationale behind the acquisition. The potential for increased revenue generation through innovative product development and market expansion adds to the attractiveness of this deal.

In conclusion, Di Marco's acquisition of Pizzami represents a strategic enhancement of its market capabilities, aligning well with current industry trends and reflecting a commitment to continuous improvement and innovation.

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